Marketing to the millennials, fostering an online community of college-going students and driving registrations for the UAE’s Largest Student Fair
About the client:
The UAE Global Education Fairs are the largest student fairs in the UAE. They organize student fairs and education exhibitions by encouraging worldwide universities and student facilities to participate and meet students and parents.
Taking place twice a year, the exhibition happens in Dubai and Abu Dhabi in selected hotels and exhibition venues. They’re a part of an international group called BMI, that helps educational institutions grow & diversify their international student enrollments.
Client Testimonial: What they thought about it
Alejandro Arévalo, the Marketing Director at Global Education Fairs, was amazed by the amount of people we reached and the number of registrations we generated.
The event was promoted in key areas of the target audience’s interests, including Facebook, Instagram, groups and much more.
Here’s what he had to say about working with us:
“On behalf of the UAE team, I wanted to thank you for the great job done during this fair.
We had one of the most successful events to date in the UAE, with our exhibitors’ high rating of it. Of course, Arcs & Curves is a part of this good work, as our social media presence was noted by our exhibitors and our staff, and our registrations coming from Facebook and Instagram improved from last fair.
Please extend our gratefulness to your team.”
Objective
UAE is the melting pot of cultures with over 200 nationalities calling it home. A lot of these residents have children studying in schools across the emirates, the major chunk lying in Dubai, Abu Dhabi and Sharjah. Since the choice of colleges and higher studies is a very crucial decision for families, the UAE Global Education Fairs is home to universities and educational institutions from around the world.
Their main objective is to create awareness about the education exhibitions and drive registrations through their website: uae.globaleducationfairs.net.
Although their immediate objective is to drive footfall at the venue, their long-term goal is to be a student-focused community, creating content that appeals to students and improves their quality of life.
Social Media Strategy & Content Pillars
Our job as a social media agency was to understand their exact requirements, develop their social media marketing strategy and run campaigns to help them smash their target numbers. To make their vision a reality, we created a content strategy that adds value to students visiting their social media pages.
Content Pillar 1: Student Lifestyle
Young adults need inspiration from someone who understands and guides them through college and adulthood.
Our vision for the UAE Global Education Fairs is to make them the hero of students’ lives.
By placing student lifestyle at the core of our content strategy, we create and share posts that educates and helps students find solutions to the common problems they face.
Ranging from “must-have student gadgets” to “Writing a university application form”, our content revolves around their lifestyle and keeps them informed about what they need to know to thrive in this competitive world.
Content Pillar 2: Latest Educational Trends and Facts
The world is evolving, and so is the educational system. While some cities have innovations happening within the classroom, others are introducing schemes to help students pay off their loans.
The point is, students need to know the potential changes and developments that can affect them in the present or future. Apart from this, students need regular intel on the performance and ranking of colleges around the world, and we help them stay informed about this.
By closely monitoring educational trends and news that impact young adults, we have transformed the brand into a one-stop destination for students and higher education aspirants.
Content Pillar 3: Motivational Quotes and Tips
Millennials, especially high school grads need a constant doze of motivation and hacks to navigate their way through adulthood. And that’s exactly the need we focus on.
Our social media team consistently conducts adequate research to find the best quality content that we deem to be helpful for students at each stage of their educational journey.
From sharing quotes about hustling on, to giving them tips on getting healthier and smarter, we help students get the most value out of Global Education Fairs’ social media presence.
Since their long term objective is to become the hub of students seeking advice on growth and education, we make it possible for them using this content framework in our social media cavalry.
Bringing it all together:
Since the time we’ve started working with Global Education Fairs, here’s what our social media prowess has helped us achieve:
- Generated more than 7300 leads/registrations for their exhibition
- Reached more than 2.10 million people across the UAE
- Generated over 5.25 million ad impressions
- Drove more than 36,000 unique visitors to their website
- Generated over 46,000 post engagements
- Drove 48% more registrations as compared to the previous event
- Increased Engagement rate by 69% as compared to the previous event
Social Media Profiles:
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +9714 369 5562.
We’ll be happy to answer all your questions, and have you as our next case study.
Marketing to the millennials, fostering an online community of college-going students and driving registrations for the UAE’s Largest Student Fair
About the client:
The UAE Global Education Fairs are the largest student fairs in the UAE. They organize student fairs and education exhibitions by encouraging worldwide universities and student facilities to participate and meet students and parents.
Taking place twice a year, the exhibition happens in Dubai and Abu Dhabi in selected hotels and exhibition venues. They’re a part of an international group called BMI, that helps educational institutions grow & diversify their international student enrollments.
Client Testimonial: What they thought about it
Alejandro Arévalo, the Marketing Director at Global Education Fairs, was amazed by the amount of people we reached and the number of registrations we generated.
The event was promoted in key areas of the target audience’s interests, including Facebook, Instagram, groups and much more.
Here’s what he had to say about working with us:
“On behalf of the UAE team, I wanted to thank you for the great job done during this fair.
We had one of the most successful events to date in the UAE, with our exhibitors’ high rating of it. Of course, Arcs & Curves is a part of this good work, as our social media presence was noted by our exhibitors and our staff, and our registrations coming from Facebook and Instagram improved from last fair.
Please extend our gratefulness to your team.”
Objective
UAE is the melting pot of cultures with over 200 nationalities calling it home. A lot of these residents have children studying in schools across the emirates, the major chunk lying in Dubai, Abu Dhabi and Sharjah. Since the choice of colleges and higher studies is a very crucial decision for families, the UAE Global Education Fairs is home to universities and educational institutions from around the world.
Their main objective is to create awareness about the education exhibitions and drive registrations through their website: uae.globaleducationfairs.net.
Although their immediate objective is to drive footfall at the venue, their long-term goal is to be a student-focused community, creating content that appeals to students and improves their quality of life.
Social Media Strategy & Content Pillars
Our job as a social media agency was to understand their exact requirements, develop their social media marketing strategy and run campaigns to help them smash their target numbers. To make their vision a reality, we created a content strategy that adds value to students visiting their social media pages.
Content Pillar 1: Student Lifestyle
Young adults need inspiration from someone who understands and guides them through college and adulthood.
Our vision for the UAE Global Education Fairs is to make them the hero of students’ lives.
By placing student lifestyle at the core of our content strategy, we create and share posts that educates and helps students find solutions to the common problems they face.
Ranging from “must-have student gadgets” to “Writing a university application form”, our content revolves around their lifestyle and keeps them informed about what they need to know to thrive in this competitive world.
Content Pillar 2: Latest Educational Trends and Facts
The world is evolving, and so is the educational system. While some cities have innovations happening within the classroom, others are introducing schemes to help students pay off their loans.
The point is, students need to know the potential changes and developments that can affect them in the present or future. Apart from this, students need regular intel on the performance and ranking of colleges around the world, and we help them stay informed about this.
By closely monitoring educational trends and news that impact young adults, we have transformed the brand into a one-stop destination for students and higher education aspirants.
Content Pillar 3: Motivational Quotes and Tips
Millennials, especially high school grads need a constant doze of motivation and hacks to navigate their way through adulthood. And that’s exactly the need we focus on.
Our social media team consistently conducts adequate research to find the best quality content that we deem to be helpful for students at each stage of their educational journey.
From sharing quotes about hustling on, to giving them tips on getting healthier and smarter, we help students get the most value out of Global Education Fairs’ social media presence.
Since their long term objective is to become the hub of students seeking advice on growth and education, we make it possible for them using this content framework in our social media cavalry.
Bringing it all together:
Since the time we’ve started working with Global Education Fairs, here’s what our social media prowess has helped us achieve:
- Generated more than 7300 leads/registrations for their exhibition
- Reached more than 2.10 million people across the UAE
- Generated over 5.25 million ad impressions
- Drove more than 36,000 unique visitors to their website
- Generated over 46,000 post engagements
- Drove 48% more registrations as compared to the previous event
- Increased Engagement rate by 69% as compared to the previous event
Social Media Profiles:
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +9714 369 5562.
We’ll be happy to answer all your questions, and have you as our next case study.