Rebranding a twenty year-old technology company in Dubai and redeveloping their website, just in time for a landmark event, a couple of weeks away.
About the Client
Mighty Systems (now renamed Cinque) build award-winning money exchange and IT software for financial service providers worldwide. Their client base consists of 140 companies in 18 countries. They're industry leaders & with more than 20 years in the region, they needed a brand refresh with a new website that uplifted, enhanced, and supported their business strategy and client relations.
Client Testimonial: what they thought about it
Mansel OIiver, the Business Development Manager at Mighty Systems, was amazed by the speed with which we transformed the brand's identity.
The logo, website and other marketing collateral created in our studios, matched his expectations towards the crucial re-branding of the twenty year-old industry leader.
Here's what he had to say about working with us:
"We found Arcs & Curves from a Google search, when we were searching for a design company. We needed help with our branding and website before a critical product launch event. A quick phone call led to a meeting and we were delighted that they understood our requirements and appreciated the urgency of the matter.
Their professionalism, helpfulness, and creativity were on full display as they helped us put together a product brochure, redesign our logo and completely redevelop our website - all within just 2 weeks and at a very reasonable price.
Not only would I love to work with these guys again, I would also highly recommend Arcs & Curves to anyone who needs a job done without the hassle."
Objective
Mighty Systems, a technology firm based in Dubai, found us online and got in touch for a full-fledged redesign of their existing website with the added need for a new logo and flyer. They were looking for an agile digital agency with a quick-turnaround time to prepare for an upcoming product launch in just 2 weeks’ time. With an impending deadline and an array of projects, our team sat down to work.
The brief was to create a trustworthy identity for the brand that’s been in business for almost two decades.Their previous website needed a massive overhaul to compete in the modernized corporate arena. With just 2 weeks under our belt, the Arcs & Curves team had to churn out a shiny new website, a fresh logo and an informative flyer for the attendees of their relaunch event.
Designing the new brand identity: Style Concepts
Part of redesigning Mighty System’s logo and website incorporated identifying their current position in the market and the recognizability they’ve built over 20 years of presence. We also reviewed color trends in the IT & financial sector to build a palette that matched their industry and diffused a feeling of reliability and trust.
We conducted an analysis of their market position, target audience and services and chose the color blue as the main website theme. This color palette was chosen to symbolize depth, stability and technology – the three properties that define Mighty Systems’ brand image.
The Process
We're a digital agency that thrives on quality and agility. Our website design projects follow a fool-proof methodology, ranging from sitemaps, wireframes, prototypes, approvals, keyword research for content, coding, testing, implementation and final deployment.
Our web team reviewed their existing website and developed a wireframe that would be used as a reference point. While they were at it, our design team was simultaneously giving a makeover to their old logo.
Mighty Systems wanted to retain the essence of their former logo because it was well-known in the market. Keeping their concern in mind, we added a modern twist to their identity and shared a couple of options with them.
Bringing it all together
Our vision was to make the website very visual and easily navigable with custom call to action prompts on the service pages to lead users towards the contact page.
Our work ethos propels us to deliver results that are used as successful case studies by other budding brands. We tested the website on multiple browsers and devices to ensure compatibility and responsiveness.
At the end of project, the Mighty Systems’ team expressed its contentment and gratefulness for completing everything in a very short duration.In short, they were delighted by the rebranding of their company and are proud to be a part of our case study.
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +9714 369 5562.
Rebranding a twenty year-old technology company in Dubai and redeveloping their website, just in time for a landmark event, a couple of weeks away.
About the Client
Mighty Systems (now renamed Cinque) build award-winning money exchange and IT software for financial service providers worldwide. Their client base consists of 140 companies in 18 countries. They're industry leaders & with more than 20 years in the region, they needed a brand refresh with a new website that uplifted, enhanced, and supported their business strategy and client relations.
Client Testimonial: what they thought about it
Mansel OIiver, the Business Development Manager at Mighty Systems, was amazed by the speed with which we transformed the brand's identity.
The logo, website and other marketing collateral created in our studios, matched his expectations towards the crucial re-branding of the twenty year-old industry leader.
Here's what he had to say about working with us:
"We found Arcs & Curves from a Google search, when we were searching for a design company. We needed help with our branding and website before a critical product launch event. A quick phone call led to a meeting and we were delighted that they understood our requirements and appreciated the urgency of the matter.
Their professionalism, helpfulness, and creativity were on full display as they helped us put together a product brochure, redesign our logo and completely redevelop our website - all within just 2 weeks and at a very reasonable price.
Not only would I love to work with these guys again, I would also highly recommend Arcs & Curves to anyone who needs a job done without the hassle."
Objective
Mighty Systems, a technology firm based in Dubai, found us online and got in touch for a full-fledged redesign of their existing website with the added need for a new logo and flyer. They were looking for an agile digital agency with a quick-turnaround time to prepare for an upcoming product launch in just 2 weeks’ time. With an impending deadline and an array of projects, our team sat down to work.
The brief was to create a trustworthy identity for the brand that’s been in business for almost two decades.Their previous website needed a massive overhaul to compete in the modernized corporate arena. With just 2 weeks under our belt, the Arcs & Curves team had to churn out a shiny new website, a fresh logo and an informative flyer for the attendees of their relaunch event.
Designing the new brand identity: Style Concepts
Part of redesigning Mighty System’s logo and website incorporated identifying their current position in the market and the recognizability they’ve built over 20 years of presence. We also reviewed color trends in the IT & financial sector to build a palette that matched their industry and diffused a feeling of reliability and trust.
We conducted an analysis of their market position, target audience and services and chose the color blue as the main website theme. This color palette was chosen to symbolize depth, stability and technology – the three properties that define Mighty Systems’ brand image.
The Process
We're a digital agency that thrives on quality and agility. Our website design projects follow a fool-proof methodology, ranging from sitemaps, wireframes, prototypes, approvals, keyword research for content, coding, testing, implementation and final deployment.
Our web team reviewed their existing website and developed a wireframe that would be used as a reference point. While they were at it, our design team was simultaneously giving a makeover to their old logo.
Mighty Systems wanted to retain the essence of their former logo because it was well-known in the market. Keeping their concern in mind, we added a modern twist to their identity and shared a couple of options with them.
Bringing it all together
Our vision was to make the website very visual and easily navigable with custom call to action prompts on the service pages to lead users towards the contact page.
Our work ethos propels us to deliver results that are used as successful case studies by other budding brands. We tested the website on multiple browsers and devices to ensure compatibility and responsiveness.
At the end of project, the Mighty Systems’ team expressed its contentment and gratefulness for completing everything in a very short duration.In short, they were delighted by the rebranding of their company and are proud to be a part of our case study.
Ready to Work With Us?
Whatever you are looking to achieve, we can help.
Send us a message or simply ring us on +9714 369 5562.