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With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

About the client:

LuLu Exchange is one of the fastest-growing remittance and foreign exchange services providers in the Middle East.

Voted as a Superbrand three years in a row - 2016, 2017 and 2018, they currently have more than 180 branches spread across the UAE, Oman, Kuwait, Qatar, Bahrain, India, Seychelles, Hong Kong and the Philippines.

Objective

With millions of customers and 180 branches across the globe, Lulu Exchange had to connect with their customers. They were spread across India, Philippines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures.

However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly.

We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern but also making each of the different identities, identify with the brand.

Social Media Strategy & Content Pillars

To manage a community of more than 100,000 fans spread across multiple locations, we created a social media strategy to resonate with their diverse cultural values, celebrations & expectations. 

Content Pillar 1 - Family & Relationships

The ones who matter the most are the ones who deserve the fruits of your hard work.

By making this element one of our central content pillars, we create content that reminds our community of the important bonds in their life.

Ranging from sending gifts for their children to cherishing their elderly parents, our approach aspires to reconnect fans with their loved ones by cutting down the barriers of distance & to remind them of the faces that are waiting to light up upon receiving their monthly remittance 

Content Pillar 2 - Occasions & Celebrations

We wanted the brand to get intertwined within the life of its target audience, and that includes being a part of their festivities, holidays and celebrations.

By closely observing local occasions & events across multiple countries, we create posts that remind fans that their favorite remittance brand is closer to them than ever. To appeal to fans from varied religions, cultures & backgrounds, we get involved with their celebrations and happy memories. 

Whether it's a small city festival or a global celebration, our content calendar ensures to leave no stone unturned.

Content Pillar 3 - Travel & Tourism

Being one of the biggest foreign exchange houses in the GCC, Lulu Exchange caters to the growing demand for travel & tourism across 9 countries. Since currency exchange and remittance are 2 core functions of the brand, we included travel & tourism in the content pillars to educate fans on relevant landmarks and must-travel destinations.

We also aspire to keep fans informed and prepared for any upcoming or ongoing travel plans with the help of our travel-centric posts, that range from preparation tips to best places to visit. 

By mentioning our closest branch to each tourist landmark, we equip our fans with the information they need to facilitate their foreign exchange transactions.

Bringing it all together

Since the time we’ve started working with Lulu Exchange in September 2016, here’s what our social media prowess has helped us achieve:

  • Reached more than 2.4 million people globally

  • Generated over 250,000 engagements

  • Built a fanbase of more than 120,000 people

  • Generated over 6.3 million ad impressions

  • Solicited close to 300 user-generated contest submissions

Social Media Profiles:

Facebook: www.facebook.com/luluexchange

Instagram: www.instagram.com/luluexchange

Ready to Work With Us?

Whatever you are looking to achieve, we can help.

Send us a message or simply ring us on +9714 369 5562.

With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

About the client:

LuLu Exchange is one of the fastest-growing remittance and foreign exchange services providers in the Middle East.

Voted as a Superbrand three years in a row - 2016, 2017 and 2018, they currently have more than 180 branches spread across the UAE, Oman, Kuwait, Qatar, Bahrain, India, Seychelles, Hong Kong and the Philippines.

Objective

With millions of customers and 180 branches across the globe, Lulu Exchange had to connect with their customers. They were spread across India, Philippines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures.

However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly.

We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern but also making each of the different identities, identify with the brand.

Social Media Strategy & Content Pillars

To manage a community of more than 100,000 fans spread across multiple locations, we created a social media strategy to resonate with their diverse cultural values, celebrations & expectations. 

Content Pillar 1 - Family & Relationships

The ones who matter the most are the ones who deserve the fruits of your hard work.

By making this element one of our central content pillars, we create content that reminds our community of the important bonds in their life.

Ranging from sending gifts for their children to cherishing their elderly parents, our approach aspires to reconnect fans with their loved ones by cutting down the barriers of distance & to remind them of the faces that are waiting to light up upon receiving their monthly remittance 

Content Pillar 2 - Occasions & Celebrations

We wanted the brand to get intertwined within the life of its target audience, and that includes being a part of their festivities, holidays and celebrations.

By closely observing local occasions & events across multiple countries, we create posts that remind fans that their favorite remittance brand is closer to them than ever. To appeal to fans from varied religions, cultures & backgrounds, we get involved with their celebrations and happy memories. 

Whether it's a small city festival or a global celebration, our content calendar ensures to leave no stone unturned.

Content Pillar 3 - Travel & Tourism

Being one of the biggest foreign exchange houses in the GCC, Lulu Exchange caters to the growing demand for travel & tourism across 9 countries. Since currency exchange and remittance are 2 core functions of the brand, we included travel & tourism in the content pillars to educate fans on relevant landmarks and must-travel destinations.

We also aspire to keep fans informed and prepared for any upcoming or ongoing travel plans with the help of our travel-centric posts, that range from preparation tips to best places to visit. 

By mentioning our closest branch to each tourist landmark, we equip our fans with the information they need to facilitate their foreign exchange transactions.

Bringing it all together

Since the time we’ve started working with Lulu Exchange in September 2016, here’s what our social media prowess has helped us achieve:

  • Reached more than 2.4 million people globally

  • Generated over 250,000 engagements

  • Built a fanbase of more than 120,000 people

  • Generated over 6.3 million ad impressions

  • Solicited close to 300 user-generated contest submissions

Social Media Profiles:

Facebook: www.facebook.com/luluexchange

Instagram: www.instagram.com/luluexchange

Ready to Work With Us?

Whatever you are looking to achieve, we can help.

Send us a message or simply ring us on +9714 369 5562.

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