We helped Sennheiser increase sales, grow revenue and achieve a marketing ROI of 2,000%. No kidding!
MENA Search Awards 2020 Winner - Best Low Budget Campaign
Our campaign for Sennheiser's Momentum True Wireless 2 launch won accolades at the prestigious "MENA Search Awards 2020".
This is what Emma Labrador, Head of Marketing & Communications, OnCrawl and one of the Awards judges had to say about our work:
"This entry had nice results and nicely done creatives. It was a great campaign and produced strong ROI."
"The MTW2 was our first major launch in 2020 and it was a highly anticipated product in the very popular Momentum line-up. The launch was planned around the same time Covid was at its peak in the region.
We were lucky to have a brilliant partner like Arcs & Curves helping with creatives, strategies and implementation of the entire digital marketing campaign. They came up with great ideas for all phases of the launch. Their 360˚ expertise with digital platforms like Social Media, Google Search & Display and Amazon advertising; coupled with their efficient project and budget management skills was instrumental in the campaign’s success. A big thanks goes out to the entire team at Arcs & Curves."
Product Launch - Momentum True Wireless 2
In April of 2020, amidst the pandemic, we helped Sennheiser launch their pathbreaking new ear pods. The strategy took advantage of the increased time consumers were spending online due to the lockdown. We ran 3 short teaser campaigns on social media focussing on the USPs of the product. This was followed by a launch campaign called #DitchTheDistraction.
An Integrated Digital Campaign
A series of teasers was done based on the themes of 28 hours battery life, white and black options in the product colours and finally the launch campaign #DitchTheDistraction.
We plastered Social Media with organic and sponsored content. Our PR partners roped in some of the regions top influencers to promote the campaigns. We ran agressive Google Display campaigns. Video ads ran on Facebook and Youtube and ads were also run on Amazon to drive online sales.
The Results were Phenomenal!!
Pre-booking numbers exceeded expectations and sales recorded a 130% YOY growth in the region.
......................................................................................
More than 750,000 impressions and a CTR of >3% on Instagram, Facebook and YouTube
......................................................................................
Over 150,000 impressions with a CTR of more than 2% across Google Display and Search campaigns
......................................................................................
Amazon Advertising delivered 862,000 impressions in one month that resulted in a 600% ROI.
......................................................................................
Overall Marketing ROI : 2,000%
We helped Sennheiser increase sales, grow revenue and achieve a marketing ROI of 2,000%. No kidding!
MENA Search Awards 2020 Winner - Best Low Budget Campaign
Our campaign for Sennheiser's Momentum True Wireless 2 launch won accolades at the prestigious "MENA Search Awards 2020".
This is what Emma Labrador, Head of Marketing & Communications, OnCrawl and one of the Awards judges had to say about our work:
"This entry had nice results and nicely done creatives. It was a great campaign and produced strong ROI."
"The MTW2 was our first major launch in 2020 and it was a highly anticipated product in the very popular Momentum line-up. The launch was planned around the same time Covid was at its peak in the region.
We were lucky to have a brilliant partner like Arcs & Curves helping with creatives, strategies and implementation of the entire digital marketing campaign. They came up with great ideas for all phases of the launch. Their 360˚ expertise with digital platforms like Social Media, Google Search & Display and Amazon advertising; coupled with their efficient project and budget management skills was instrumental in the campaign’s success. A big thanks goes out to the entire team at Arcs & Curves."
Product Launch - Momentum True Wireless 2
In April of 2020, amidst the pandemic, we helped Sennheiser launch their pathbreaking new ear pods. The strategy took advantage of the increased time consumers were spending online due to the lockdown. We ran 3 short teaser campaigns on social media focussing on the USPs of the product. This was followed by a launch campaign called #DitchTheDistraction.
An Integrated Digital Campaign
A series of teasers was done based on the themes of 28 hours battery life, white and black options in the product colours and finally the launch campaign #DitchTheDistraction.
We plastered Social Media with organic and sponsored content. Our PR partners roped in some of the regions top influencers to promote the campaigns. We ran agressive Google Display campaigns. Video ads ran on Facebook and Youtube and ads were also run on Amazon to drive online sales.
The Results were Phenomenal!!
Pre-booking numbers exceeded expectations and sales recorded a 130% YOY growth in the region.
......................................................................................
More than 750,000 impressions and a CTR of >3% on Instagram, Facebook and YouTube
......................................................................................
Over 150,000 impressions with a CTR of more than 2% across Google Display and Search campaigns
......................................................................................
Amazon Advertising delivered 862,000 impressions in one month that resulted in a 600% ROI.
......................................................................................
Overall Marketing ROI : 2,000%