We live in an information age. People have more access to information than ever before. Consumers are spending more and more time online, browsing the internet and searching on Google. That’s the place your business must be seen at.
Search Engine Optimisation (SEO) is the process of optimizing your website so that it ranks higher in search results, and appears within the top listings whenever a user searches for a related product or service.
SEO is a long drawn and continuous battle strategy, that must be implemented right to win the competition war. The benefits it offers are immense. Not only will your website start showing up more frequently to a wider audience who are specifically looking for services and products you offer, it also opens doors to invaluable consumer behavior insights. By looking into your website’s traffic and analytics , businesses stand to gain great understanding of what’s working for them and what’s not.
In a highly competitive markets like Dubai and Abu Dhabi, it’s very important that you stay at the top of the game or risk disappearing among thousands of other solution providers.
Arcs and Curves is a specialist SEO agency in Dubai, that helps you increase your websites ranking and get more qualified leads. By employing a variety of tactics such as competitor analysis, keyword analysis, directory, blog, image submissions and social bookmarking, we make your website a fully functional search engine dominator.
Search Engine Marketing
Sometimes you need to employ a bit of paid advertising muscle alongside search engine optimisation to create a stronger digital presence.
PPC (pay-per-click) is a form of online marketing where you pay a fee each time one of your ads is clicked. Search engine advertising is one of the most popular forms of PPC. It allows you to bid for ad placement in a search engine's sponsored links when someone searches for a keyword that is related to their business offering.
Google AdWords is by far, the most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine results and other online Google properties.
Every time a user searches for something, Google digs into the pool of AdWords advertisers and chooses a set of names to appear on the top as the best ads for that search. The shortlisted names are chosen based on a combination of factors, such as the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
To know more about how you can leverage Search Engine Optimization and Marketing to boost your business and increase brand awareness, get in touch with us.