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With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

Unity in diversity - creating a wonderful online community

Like any brand operating in the business to customer or B2C sector, Lulu Exchange had to connect with their customers. These were people living and working in foreign countries as expatriates and remitting money to families in their home countries. They were spread across India, Philippines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures. However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly. We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern but also making each of the different identities, identify with the brand.

Social Media Strategy & Content Pillars

Lulu Exchange has a global presence across 170 locations in more than 9 countries. To manage a community of more than 100,000 fans spread across multiple locations, we created a social media strategy to resonate with their diverse cultural values, celebrations & expectations. 

Family & Relationships:

The ones who matter the most are the ones who deserve the fruits of your hard work.

By making this element one of our central content pillars, we create content that reminds our community of the important bonds in their life.

Ranging from sending gifts for their children to cherishing their elderly parents, our approach aspires to reconnect fans with their loved ones by cutting down the barriers of distance & to remind them of the faces that are waiting to light up upon receiving their monthly remittance. 

Occasions & Celebrations:

We wanted the brand to get intertwined within the life of its target audience, and that includes being a part of their festivities, holidays and celebrations.

By closely observing local occasions & events across multiple countries, we create posts that remind fans that their favorite remittance brand is closer to them than ever. To appeal to fans from varied religions, cultures & backgrounds, we get involved with their celebrations and happy memories. 

Whether it's a small city festival or a global celebration, our content calendar ensures to leave no stone unturned.

Travel & Tourism: 

Being one of the biggest foreign exchange houses in the GCC, Lulu Exchange caters to the growing demand for travel & tourism across 9 countries. Since currency exchange and remittance are 2 core functions of the brand, we included travel & tourism in the content pillars to educate fans on relevant landmarks and must-travel destinations.

We also aspire to keep fans informed and prepared for any upcoming or ongoing travel plans with the help of our travel-centric posts, that range from preparation tips to best places to visit. 

By mentioning our closest branch to each tourist landmark, we equip our fans with the information they need to facilitate their foreign exchange transactions.

In addition to the above content pillars, we create themed posts every month with custom hashtags and cover images to refresh the content creation cycle.

With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

Unity in diversity - creating a wonderful online community

Like any brand operating in the business to customer or B2C sector, Lulu Exchange had to connect with their customers. These were people living and working in foreign countries as expatriates and remitting money to families in their home countries. They were spread across India, Philippines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures. However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly. We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern but also making each of the different identities, identify with the brand.

Social Media Strategy & Content Pillars

Lulu Exchange has a global presence across 170 locations in more than 9 countries. To manage a community of more than 100,000 fans spread across multiple locations, we created a social media strategy to resonate with their diverse cultural values, celebrations & expectations. 

Family & Relationships:

The ones who matter the most are the ones who deserve the fruits of your hard work.

By making this element one of our central content pillars, we create content that reminds our community of the important bonds in their life.

Ranging from sending gifts for their children to cherishing their elderly parents, our approach aspires to reconnect fans with their loved ones by cutting down the barriers of distance & to remind them of the faces that are waiting to light up upon receiving their monthly remittance. 

Occasions & Celebrations:

We wanted the brand to get intertwined within the life of its target audience, and that includes being a part of their festivities, holidays and celebrations.

By closely observing local occasions & events across multiple countries, we create posts that remind fans that their favorite remittance brand is closer to them than ever. To appeal to fans from varied religions, cultures & backgrounds, we get involved with their celebrations and happy memories. 

Whether it's a small city festival or a global celebration, our content calendar ensures to leave no stone unturned.

Travel & Tourism: 

Being one of the biggest foreign exchange houses in the GCC, Lulu Exchange caters to the growing demand for travel & tourism across 9 countries. Since currency exchange and remittance are 2 core functions of the brand, we included travel & tourism in the content pillars to educate fans on relevant landmarks and must-travel destinations.

We also aspire to keep fans informed and prepared for any upcoming or ongoing travel plans with the help of our travel-centric posts, that range from preparation tips to best places to visit. 

By mentioning our closest branch to each tourist landmark, we equip our fans with the information they need to facilitate their foreign exchange transactions.

In addition to the above content pillars, we create themed posts every month with custom hashtags and cover images to refresh the content creation cycle.

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