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With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

Unity in diversity - creating a wonderful online community

Like any brand operating in the business to customer or B2C sector, Lulu Exchane had to connect with their customers. These were people living and working in foreign countires as expatriates and remitting money to families in their home countries. They were spread across India, Philipines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures. However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly. We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern, but also making each of the different identities, identify with the brand.

Connecting with fans on a cultural level

The brand with a global presence across 170 locations in more than 9 countries needed a robust social media strategy to resonate with fans possessing diverse cultural values. To do this, we identified all sorts of cultural celebrations across the countries of Lulu Exchange’s operations and designed creative that appealed to the values of our target audience. The copy in the post text varied from one occasion to the other – whether it was religious, tribal or global while ensuring that the brand respected and resonated with unique values behind each event.

With the help of thorough research and study of the various countries that Lulu Exchange operates from, we make sure that every piece of content lives up to be a testimony of the trust their fans have in them. 

Planning & executing online contests that increased brand awareness exponentially


Being the crafty and highly engaged brand that Lulu Exchange is, they ran two hugely popular online contests with the help of our highly flexible social media team. The competitions were targeted towards two different sets of audiences:

  • Lovers of Indian classical music who enjoyed the masterpieces by the musical maestro, A.R. Rahman; and 
  • Parents of kids who loved bringing out their inner creativity;

These contests encouraged fans to showcase their hidden talents & depict their singing and drawing prowess. By creating a custom # for each contest, we simplified participation and engagement that led to increased organic reach and tons of new page followers.

 

With more than 170 branches spread over 10 countries - diverse nationalities, cultures, and languages came together as members of Lulu Exchange's Social Family

Unity in diversity - creating a wonderful online community

Like any brand operating in the business to customer or B2C sector, Lulu Exchane had to connect with their customers. These were people living and working in foreign countires as expatriates and remitting money to families in their home countries. They were spread across India, Philipines, Seychelles and of course, the GCC. They spoke different languages, celebrated different festivals and followed very different cultures. However, what bound them together was the concern and the need for their hard earned money to reach their families safely and promptly. We helped Lulu Exchange create this wonderful community of customers on Facebook by not only addressing their core concern, but also making each of the different identities, identify with the brand.

Connecting with fans on a cultural level

The brand with a global presence across 170 locations in more than 9 countries needed a robust social media strategy to resonate with fans possessing diverse cultural values. To do this, we identified all sorts of cultural celebrations across the countries of Lulu Exchange’s operations and designed creative that appealed to the values of our target audience. The copy in the post text varied from one occasion to the other – whether it was religious, tribal or global while ensuring that the brand respected and resonated with unique values behind each event.

With the help of thorough research and study of the various countries that Lulu Exchange operates from, we make sure that every piece of content lives up to be a testimony of the trust their fans have in them. 

Planning & executing online contests that increased brand awareness exponentially


Being the crafty and highly engaged brand that Lulu Exchange is, they ran two hugely popular online contests with the help of our highly flexible social media team. The competitions were targeted towards two different sets of audiences:

  • Lovers of Indian classical music who enjoyed the masterpieces by the musical maestro, A.R. Rahman; and 
  • Parents of kids who loved bringing out their inner creativity;

These contests encouraged fans to showcase their hidden talents & depict their singing and drawing prowess. By creating a custom # for each contest, we simplified participation and engagement that led to increased organic reach and tons of new page followers.

 

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