As marketers, we are all, more or less familiar with basic concepts in Digital Marketing - SEO, PPC, blogs, and so on. However, Inbound Marketing is a further specialized arm of Digital Marketing that aims at attracting potential customers to your website, staying in touch with them by offering valuable and relevant content and eventually helping solve their problems and catering to their requirements.
According to Hubspot, a leading CRM, marketing and sales software provider and pioneer of the Inbound Marketing ideology:
“Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.”
Instead of pushing your message to potential customers, Inbound Marketing is about pulling them towards your brand by offering them unique, quality content as a trust-worthy resource to solve their problems and answer their questions.
Arcs & Curves is a Hubspot partner agency in Dubai and we specialise in consulting, strategising and implementing Inbound Marketing for our clients.
Why should you adopt Inbound Marketing?
In this Information age, people are getting increasingly smarter and are less prone to buying products and services merely on the basis of ads. They seek brands who have an established presence, reputation, authority and credibility in the market. Marketing has now become more customer-oriented and less product-oriented.
To be one of those brands, you need to be found when a potential customer is looking for you.
How Inbound Marketing works.
Broadly speaking, the Inbound Methodology consists of the 4 steps mentioned above - Attract, Convert, Close and Delight.
The circles in the centre of the image depict the journey of your target audience from strangers to promoters of your products.
This can be achieved by focusing on one most important aspects - Content. The different stages in inbound marketing necessitate the creation of the right content at the right time for the right people.
Content can be in the form of blog articles, white papers, ebooks, webinars, landing pages, email newsletters, infographics, social media posts, and so on.
At Arcs & Curves, we help you redefine and streamline your marketing efforts and facilitate the creation and execution of an inbound marketing strategy for your business.
We do this using a 4 step approach:
1. Evaluating your current marketing strategy and discovering avenues for improvement
2. Strategising and developing the right strategy for your business
3. Implementing and executing the strategy
4. Monitoring performance and suggesting areas for improvement.
To grow your business and get more leads, adopt the inbound marketing approach today! Get in touch with us to know how to do so.