Even in today's digital age where companies rely more and more on technology and online media for marketing, the good old printed brochure still holds its own. Printed literature is an extremely convenient, useful and in some cases, irreplaceable piece of the marketing puzzle. Large corporations, small and medium enterprises and even one man consultancies; all need brochures, informational flyers and leaflets to complement their overall marketing and brand building efforts.
Arcs & Curves is a specialist brochure & annual reports design company based in JLT, Dubai. We have designed several corporate brochures, product and service brochures, catalogues, leaflets & flyers and even data-loaded annual reports for several local and international clients. We’ve crafted designs for businesses across myriad industries including hospitality, healthcare, retail, real estate, finance, education, fashion, automobiles and technology, among others.
Our design team based out of our offices in JLT, specializes in brand creation and development. Our art directors and designers understand the importance of coherence within a brand family. Visual identity plays an important role in determining the design of all brand collateral. We invest a lot of time and effort to understand the brand’s visual language and the objective behind creating any piece of design for the brand. Only then do we pull out the drawing boards and start lending form to visions and ideas.
Content plays an equally important part in making any marketing literature effective. We have professional copy-writers who are native English and Arabic speakers, who help ensure the content is as good as the design. It is this combination of clear, informative and to-the-point content and aesthetically pleasing design, that contributes to making a great brochure or Annual Report.
Though design in itself is meant to be beautiful and pleasing, it is all the more effective when backed by a meaningful concept, relevant to the business it seeks to represent. The key ingredients of a memorable brochure can be listed as follows: Concept, Design which includes typography, photography, colours and graphics; Layout and Content.
How a brochure is printed also has a huge impact on how it feels in your hands. The paper type and quality, the colour reproduction, the crispness of the text - all of this contributes in bringing the designs to life. It reflects on your brand and business. A good brochure can make all the difference when you meet a prospective client, in whether they remember your brand, or trash it in a pile of several other printed materials.
If you’d like to talk to our creative team on designing a brochure or any other corporate literature for your company, please click here to get in touch with us.